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• Home: Wayframer is a strategy platform for organisations that work in genuine complexity. It keeps strategy connected to what is actually happening on the ground.
• About Wayframer: Wayframer is a strategic planning platform for organisations that work in complexity. It pairs the Emergent Approach with AI analysis so strategy stays relevant.
• Pricing: Wayframer is free to start. Paid plans scale with your strategy work, adding collaboration features and support as you grow.
• The Emergent Approach: Strategy methodology based on Henry Mintzberg's research. Organisations use it to develop strategy through structured exploration and iterative refinement.
• Privacy Policy: What personal data Wayframer collects, how it is used, who else handles it and the choices you have.
• Terms of Service: The terms that govern your use of Wayframer, the app, Huxley and the public site.
• Cookie Policy: The cookies wayframer.com sets, what each one is for, how long it lasts and how to change your choice.
• Security: How Wayframer protects your data, and how to report a vulnerability.
• Sub-processors: The providers that process personal data for Wayframer, what each one does and what it receives.
• Sitemap: Every public page on Wayframer, grouped the way the site is: the product, the company and the legal pages.
• AI for strategic planning: Use AI for strategic planning and keep the decision. Huxley drafts, assesses alternatives and shows the reasons, and you choose what stands.
• Strategy guides: Practical guides to strategy: emergent strategy, strategic diagnosis, evaluating options, the Strategy Alternatives Matrix, implementation plans and OKRs.
• Emergent strategy: What Henry Mintzberg meant by emergent strategy, how it differs from deliberate strategy, and how a team can plan for the strategy that forms as it acts.
• How to evaluate strategic options: A step-by-step method for evaluating strategic options: suitability, feasibility and acceptability, fitness criteria, and ruling out what cannot work.
• How to write a strategy: How to write a strategy your team can act on: the aspiration, the diagnosis, the alternatives considered, the choice, and a short strategy statement.
• OKRs and strategy: How OKRs and strategy fit together: why the strategy comes first, how to write OKRs from it, and how to tell when OKRs have taken the place of a strategy.
• Strategic diagnosis: A strategic diagnosis explains what is holding an organisation back. How to write one, with Rumelt's kernel of good strategy, bottlenecks and worked examples.
• The strategic planning process: The strategic planning process in seven steps: values, aspiration, diagnosis, alternatives, choice, plans and a review that keeps the strategy current.
• The Strategy Alternatives Matrix: The Strategy Alternatives Matrix tests strategic options side by side against the same fitness criteria until one is left standing. How to build one.
• Strategy implementation plan: What a strategy implementation plan should include, with a free template: the strategy and its reasons, initiatives with owners, plans, tactics and reviews.
• A strategy workshop agenda: A one-day strategy workshop agenda with timings, what to send beforehand, how to run each session and what to do afterwards, so the day ends in a decision.
• From SWOT to strategy: A SWOT lists your situation and chooses nothing. How to turn one into strategic alternatives with the TOWS matrix, then test them and choose one.
• Theory of constraints for strategy: Goldratt's theory of constraints applied to strategy: why one constraint sets the pace, the five focusing steps, and how to find your real bottleneck.
• Strategic planning for nonprofits: Nonprofit strategic planning step by step: mission and values, a clear aspiration, an honest diagnosis, real alternatives and a plan the board can follow.
• Strategic planning for small businesses: Strategic planning sized for small businesses: set where you want to be, find what is holding you back, compare real options and choose one with reasons.
• Strategic planning software: Wayframer is strategic planning software for teams working in complexity. Test strategy alternatives, choose with reasons, and hand over an Implementation Pack.